Instagram Tips For Businesses In The Fashion Industry

Instagram is becoming more popular daily and one of the most influential and empowered online marketing tools. With over 1 billion active users, Instagram has so much power in marketing, and its importance in the fashion industry can never be denied. It allows millions of businesses to showcase their products in the best possible and get connected to their potential customers. 

The fashion industry has always depended on advertisement and marketing, and almost 70% of their products and activities must be displayed on social media. This fact makes Instagram a very crucial part of the fashion industry. The platform leads millions of fashion brands and products to achieve their goals daily. It is behind the success stories of many businesses and has successfully conveyed them worldwide.

So, it is very important to come up with the right strategy for your business in the fashion industry to utilize this marketing platform in the best possible way. Unless you are living under a rock and you don’t explore what your competitors are doing and how they are making their marks in the fashion industry, you cannot beat the competition.

To get you on the straight and narrow, we are here to present the top Instagram marketing tactics for businesses operating in the fashion industry. This article will dust off all the uncertainties and confusion from your way, giving you a clear and concise strategy on how you can get more followers and turn the visitors into your potential customers. 

Build your brand awareness:

The next step is to create brand awareness. This is considered the stepping stone of every marketing strategy. If you have successfully developed your brand identity and it is symmetrical with your brand’s vision statement, it makes your brand voice louder by making your brand message clearer. To achieve this milestone, you need to work on the following aspects of your brand image:

  • Craft a consistent brand personality and visual identity and reinforce this everywhere your brand can be heard.
  • Tell the story of your brand 
  • Create values beyond your products
  • Communicate updates about the products
  • Create shareable lifestyle content as it emotionally connects your brand with the end users

Keep on Adding New Content Regularly:

Establishing a consistent content calendar makes it easy for your followers to keep themselves connected with you. While you are creating your content calendar, you must keep the following things in your mind:

  • Your posting must be done at regular intervals 
  • Always use relevant hashtags
  • Time your posts correctly 
  • Come up with something unique in content that makes you stand out from the crowd.
  • Prefer content in the form of videos, podcasts, and live sessions

Create influencers marketing campaign:

Influencer marketing is one of the most dominant marketing tools for businesses in the fashion industry, and this is the formula behind the overnight success strategy of so many brands. In this era of social media, people are so obsessed with the lifestyle of celebrities and influencers; they love to discover which brands they believe in and which products they prefer over others. So, the amount spent on influencer marketing can bring you so much business and followers in return. 

Based on the category of your business in the fashion industry, there are mainly two types of campaigns that are run to attain the prospects of influencer marketing.

  • Sponsored posts:

 It is the tactic in which you pay influencers to create content on behalf of your brand, which they share with their fans and followers on Instagram.

  • Branded content 

In this marketing category, you share posts through your company’s Instagram account, but you feature influencers displaying your products or services in that content.

Use Instagram Stories:

Instagram stories are a great way to share valuable content with your customers. They feel valued when deals and insights are shared with them regularly. It also develops a strong connection between audiences and your brand. About 58% of Instagram users get more interested in fashion products after watching them on stories. You can buy Instagram likes Uk to make your stories more popular and more discoverable by users worldwide. Here are some tips and tricks to make your Instagram story more attractive.

  • Take advantage of Fullscreen
  • Emphasize your call-to-Action Button on your story
  • Add text overlays
  • Enhance your story ad with nice music or audio
  • Design them by keeping your brand identity in mind
  • Make stories that are moving and eye-catching

Use Shoppable features to drive more sales:

Almost 500 million people use Instagram every day, and it was only a matter of time before Instagram was brought as an easy way to shop. Instagram shopping allows you to convert all the clicks into sales; therefore, this feature is of great importance for brands seeking to utilize Instagram as their key sale channel. 

To set up your Instagram shop, you need to have a business account on Instagram that is connected to your Facebook account as well. After this, setting up your business manager account enables you to have your shop in commerce manager. You can either do it directly using e-commerce platforms like Shopify or big commerce etc., or you can create a catalog manually by uploading the list of your products in to catalog. Once you are done with the pricing information and product descriptions, you finally have a complete setup of your online store on Instagram. It helps you to convert your leads into potential customers.

Take the help of a digital agency to drive rapid success:

In the past, a business needed to spend months on its Instagram, and a lot of time was required to get sales. Also, getting yourself in front of the right customers was a very time-consuming and cumbersome process. But Digital marketing agencies have solved this problem; if you are doing all right to attract your buyers but don’t have direct access to them, it eventually drains all your energy and hope. Digital marketing agencies are also doing wonders for the brand by enabling them to instantly buy Instagram likes and followers. This saves you time and effort and helps you spread like wildfire in this competitive market.


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